An Empirical Study on Consumers’ Perceived Value of Social Commerce

An Empirical Study on Customer Value in Electronic Commerce

Perceived Value of Social Media: An empirical investigation

This research reports on a value-based empirical investigation of the adoption of Twitter social media application. A cross-sectional survey-based study conducted through the web site of a North-American university revealed that people familiar with Twitter see more value in the hedonic side and less value in the social side, both in comparison to the utilitarian value of this social media. The...

Effects of Consumer-Perceived Convenience on Shopping Intention in Mobile Commerce: An Empirical study

Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Although the concept of consumer-perceived convenience has been extensively discussed in marketing and consumer behavior literature, there still is a lack of empirical validation in the context of mobile commerce. This study was conducted to examine the effect of con...

Perceived Strategic Value and Adoption of Electronic Commerce: An Empirical Study of Small and Medium Sized Businesses

By combining two independent research streams, we examine the strategic value and adoption of electronic commerce (e-commerce) as perceived by top managers in small and medium sized enterprises (SME). We propose a research model that posits three factors that have been found to be influential in previous research in the perception of strategic value of other information technologies. Inspired b...

The Relevance of Brands for Electronic Commerce Results From an Empirical Study of Consumers in Europe

As the use of the Internet continues to grow among consumers, firms need to assess the requirements of individual branding-strategies in the context of electronic commerce. Although branding has been an integral part of the marketing mix for a long time, the issue of brand orientation and consumer loyalty in the context of the Internet has not yet seen the same attention. This paper presents re...